XXRESISTANCE
The XXR community has and always will be about giving fans a sense of agency over their lives and empowering them to find their why no matter what kind of obstacles they may face. Within each of us exists the capacity to live out our passion and lead a life that is fulfilling. It is about finding your purpose.
XXWHY is a conversation piece centered around grandson’s favorite creatives doing divergent work in spaces of music and activism. We hope that through these conversations his audience can gain perspective of what it is like to be in the shoes of his guests, learn about their ups and downs, what goes on behind the scenes and how they found their why. We want to end each segment giving the community the tools to pursue whatever it is that they are truly passionate about.
THE LATEST FROM XXWHY
CORE QUESTIONS
WHO
- Who are you? - Who are some mentors you had along the way? - Who is your audience?
WHAT
- What do you believe it is you are here to do? - How has that role changed and shifted in the time you've been doing it?
WHEN
- What is your timeline? - How it is longer and full of more ups and downs than the average fan might know or think?
WHERE
- Where was your first break? - How did the internet and social media factor in? - Do you have any tour stories?
WHY
- Why do you do what you do? - Why is it important? - How did you find your purpose? - What advice do you have for others finding their why?
CONNECT
OUR PARTNERS
idobi Radio is an internet radio station that broadcasts 24/7 alternative rock music with a mainstream focus. Since 1999, we’ve brought you the best of your favorite (and soon-to-be favorite) artists from all over the world.
Since our origins from our CEO Tom Cheney’s home computer, we’ve become the #6 internet radio station and the #1 alternative-rock online station in the world. Drawing in over 5.6 million listeners every month, we’re one of the most popular online broadcasters worldwide as certified by Triton Digital, and to boot we have rock stars as radio hosts—whether by occupation, or simply because they know how to rock the airwaves. Simple Plan’s Sébastien Lefebvre and radio personality Patrick Langlois co-host their own show, and they’re joined on the idobi roster by the likes of MxPx and Goldfinger to name a few.
@idobiradio
HeadCount is a non-partisan organization that uses the power of music to register voters and promote participation in democracy. We reach young people and music fans where they already are – at concerts and online – to inform and empower.
They stage nonpartisan voter registration drives at more than 1,000 live events each year and collaborate with cultural leaders to promote civic engagement on a national scale. Since 2004, we’ve signed up over 600,000 voters through our work with touring musicians like Ariana Grande, Dead & Company, and Beyoncé and events like Lollapalooza, Bonnaroo, Pride Festivals and RuPaul’s DragCon. Meanwhile, our digital campaigns have won Clio and SHORTY awards, and our public service announcements have starred the likes of Jay-Z, Dave Matthews, members of the Grateful Dead and Brockhampton.
@headcountorg
Gibson Brands, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, and the Gibson Pro Audio division comprised of KRK, Cerwin Vega, and Stanton DJ. Gibson Brands is dedicated to quality, innovation and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands.
@gibsonguitar